Rediscover the Yeti tumbler

2023-09-26

Whether you are a cup enthusiast, an outdoor enthusiast or a cup dealer, you all have a certain understanding of mainstream brands. Among them, Yeti is a brand with a long history and highly respected by the market. For customers accustomed to using thermos cups, Yeti is synonymous with excellent quality, good functions and stylish appearance.

In 2006, Yeti established with the original intention of “creating insulation products for daily use”. Long-term heat preservation has always been the core of Yeti’s design and development of products. At the same time, the products also take into account the characteristics of fashion, ease of use, and durability. Yeti creates products for consumers suitable for different usage scenarios, and at the same time, provides simple customized services for individual customers. If you want to have a comprehensive understanding of the Yeti brand, you can start from the following aspects. Of course, cups will be the focus of this article.

travel water bottles

1. Product line

Yeti’s products are mainly divided into five categories: coolers, drinkware, bags and camping products. Accessories for various products can also be purchased separately.

1.1 Coolers

Yeti coolers are designed for the outdoors and they are classified by appearance, including hard-shell insulated boxes, soft-shell insulated boxes, and wheeled insulated boxes. Made of excellent thermal insulation materials, Yeti’s coolers have excellent thermal insulation effects. Imagine how comfortable it is to always have cold beer to drink, even in the suburbs in summer. Outdoors, Yeti coolers provide consumers with several carrying methods: carry, and pull to suit different outdoor environments.

1.2 bags

Yeti’s bags are divided into three types: daily use, travel bags and waterproof series. The product is made of scratch-resistant fabric, has a large internal space, and can carry various small items. It is the best helper for sports and outings.

1.3 Camping products

Yeti offers fans entry-level camping products, including camping chairs, waterproof blankets, and cooking utensils. Typically, these products are not Yeti’s most mainstream products, lacking yeti fans with more options to choose from.

1.4 Drinkware

Since its establishment, drinkware has been the core product of Yeti’s sales business, and they are also the category with the largest variety. Such products include different materials, different shapes, different functions and different capacities, which can meet consumers with different needs.

2. Product features

2.1 Material

All Yeti products are made of environmentally friendly and non-toxic materials and will not release harmful substances during daily use.

2.2 Shape

The shape design of the product fully takes into account the ease of use, making it easier for users to use it and truly meeting their needs. For example, cups include travel water bottles, thermos mug, and tumblers. Some are equipped with straws, some are equipped with handles, some are equipped with ordinary lids, and some are equipped with fully sealed lids to meet the usage habits of different users.

2.3 Patents

The RAMBLER series is the core product of cups, and the lids matched with these products are the most Yeti-style accessories. MAGSLIDER is Yeti’s patented product. It is a new type of lid equipped with magnets. Yeti’s developers fully considered the confusion in use, that is, how to more easily open and close the slider to open and close the drinking spout. The use of magnets allows users to slide the water stop sheet very effortlessly, and it can also prevent liquid from splashing when closed.

travel water bottles

2.4 Identification

There are two main ways Yeti displays its logo on cups, namely laser engraving and steel stamping. The combination of this technology and Yeti products makes the products look very tough and simple, with a very strong Yeti style.

2.5 Cleaning

Yeti’s cups basically use powder coated surface technology. This kind of powder material has the characteristics of high firmness and not easy to slip. For Yeti’s customization services, this material offers the advantage of easier printing of patterns. Due to its high durability, consumers can wash the water bottle in the dishwasher. The surface pigment of the water bottle is not easy to fall off.

3. Drinkware products analysis

3.1 Product Line

Among the mainstream cup types in the market, Yeti has matching products, mainly divided into: water bottles, tumblers, large mugs, and barware.

Water bottles are usually straight in design with fully sealed threaded lids with handles. Tumblers have a thinner bottom to accommodate cup holders of different sizes, have no threads at the mouth, with anti-splash lids for various straws. Mugs is generally have a handle, making it easy to hold. Barware include chillers for putting beer bottles in, shakers for mixing drinks, and tumblers for drinking directly. The capacity of all cups is between 8-50oz, and we can select the corresponding capacity for different environments.

3.2 Materials

The most commonly used material for cups are stainless steel, plastic and paint. The main body of Yeti’s cup is made of double-layer 18/8 stainless steel. Because the liner comes into contact with drinks, factory use a higher grade of stainless steel generally than the outer shell to improve corrosion resistance and safety. Lids are usually made of plastic or a combination of plastic and stainless steel. Yeti’s transparent cover is made of the safest food-grade plastic, which has few impurities and can withstand high temperatures. Yeti’s surface material uses environmentally friendly plastic powder. This surface material creates Yeti’s unique product style.

3.3 Cost

Among Yeti’s products, whether they are water bottles, tumblers or mugs, they all have relatively mainstream pricing relative to the market, giving the products a certain competitive advantage in the market. As a cup manufacturer and seller, AILIN must have a different understanding of Yeti’s cup products from the perspective of industry participants.

3.4 Materials

First of all, the key to certainty is that Yeti’s cups must be of the highest quality on the market, and using the best materials will inevitably lead to relatively high costs. Manufacturing costs generally include material costs and labor costs. In terms of materials, by referring to Yeti’s official product parameter labeling, both the water bottle and the tumbler have a higher weight, which means that Yeti uses thicker stainless steel to improve the product’s impact resistance. Usually, the thickness of stainless steel used in thermos cups is in the range of 04-06. The plastic uses the highest-grade American Tritan material in the industry. This is currently the most safe and high-temperature-resistant material among food-grade plastics, and babies can use them. Judging from the graininess and scratch resistance of the product surface, the grade of plastic powder is also the highest in the thermos cup industry.

3.5 Production

The second is the manufacturing cost of the product. If you look closely at Yeti’s water bottles, you can see that the mouth of the water bottle and the inner liner are very smooth and bright. The electrolysis of the inner tank and the polishing technology of the cup body directly affect the sophistication of the water bottle. Better electrolytic solutions and longer polishing times and angles will increase the manufacturing cost of the product. In addition, the insulation effect of Yeti water bottles is very good, which means that the vacuuming process on the production line takes longer. The vacuuming time of a thermos cup is generally between 4-12 hours.

     For different thermos cup dealers, the brand’s customer group and market positioning determine the price of products produced, and different costs mean different pricing strategies. We can reference Yeti’s product positioning. AILIN can provide different product solutions for various customers.

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